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Maha: Beef worth over Rs 20 lakh seized in PalgharHighlights Based on a tip-off, Police laid a trap at Ghol village of Maharashtra. On inspection, the police found that beef from Tamil Nadu was being transported to the state
The police in Maharashtra's Palghar district have seized beef worth Rs 20.6 lakh and arrested two persons from Tamil Nadu who were allegedly transporting it in a container truck, an official said on Saturday.
Based on a tip-off, the district rural police laid a trap at Ghol village on Mumbai-Ahmedabad Highway in Palghar and intercepted a container truck on Tuesday evening, senior inspector Ajay Vasave said.
On inspection, the police found that beef from Tamil Nadu was being transported to the state, he said. The transporters had given fake declaration about the consignment and made an attempt to escape but were caught, the official said.
A total of 21,018 kg of beef worth Rs 20 lakh were seized from the vehicle, he said, adding that the illegal consignment was meant to be delivered at Taloja. A case has been registered against the accused Kolinchinath Rajendra Vaniar (37) and Ranjit Kumar Ganeshan (36), both residents of Ariyalur in Tamil Nadu, the official said.
The police have also booked the owner of the container truck and others associated with the crime under relevant sections of the IPC, Maharashtra Animal Protection Act, and Cruelty to Animals Act, he added.Also Read: 500 kg of beef seized, 2 arrested in Jharkhand's Jamshedpur
The mall culture today isn’t just restricted to Tier I cities and metros but has spilled over to Tier II and III cities and towns as well, leading to a change in the aspirational values of the shoppers there. Internet penetration throughout the country including rural India too has led to a rise in the fashion aspiration and shopping behaviours.
With drastically changing behavioral patterns due to growing incomes, discounts offered on products are no longer the primary differentiator for consumers in India, who are ready to spend more for high quality products. According to Nagaram, brand preferences and particular designs have instead, become the prime factors people consider while buying.
“Recent shopping trends on Myntra have indicated that customers like to buy trend-forward labels and don’t restrict themselves by shopping from top brands only. Sportswear, led by the pre-teens, and accessories are the new categories that have immense growth potential and will be a key focus area for us this year,” Myntra adds.
Manoj K Agarwal, CEO, Viviana Mall says, “We have witnessed a positive growth in this category for the past 3 years at an average growth of 9 percent YoY. Optimisation of the store size is the key – The average area that kidswear retailers look at is in between 600-800 sq. ft. of carpet area. Also, the adjacencies of the category is critical. We have deliberately placed the category next to our FEC and multiplex so that the footfalls and visibility is at the optimum level. Our kids zone has brands like Mothercare, Disney Kids, UCB Kids, adidas young athletes, US Polo Kids etc.”
Regional brands have more focus because they are closer to serving their markets,helping them increase penetration and dominance in their core markets. National counterparts can tend to have a middling approach to serving a pan India market but there are exceptions to the rule.
“To lead the company into its next chapter, we sought a dynamic leader who could bring a deep respect for our customers and make the decisions necessary to deliver value from our portfolio of brands over the long term,” said Bob Fisher, interim Gap Inc. CEO and current chair of the Gap Inc. Board of Directors. “Sonia has all of the characteristics and experiences needed to effectively execute against the work ahead. She is an excellent operator who drives innovation and decisive action, and she leads with both vision and heart.”
There’s ease of doing business for start-ups with the new policies in place. The process to register a new company is fairly easy which makes the initial phase a bit easier. One can focus on the company versus all the legalisations, etc., at this point which really helps when you are a small company.
Aside from this, its in-house brands are doing roaring business and some – including HRX, Roadster, All About You and House of Pataudi are going international, launching their wares in markets like Canada. Offline, Myntra is working with brands like Lifestyle to do a store-in-store concept where Myntra brands will be a part of some of these stores. The end game, however, explains Nagaram, is to understand what consumers want.
Our marketing effort is directed at making Soch the preferred brand in the Indian wear space. Salience is built through campaigns across print and outdoor. Personalised campaigns are done through digital, email and Soch Circle loyalty programmes. Below-the-Line is done through catalogues, in-store retail signages and coupon-based offers.
Visit any shopping mall and you’ll find people who enjoy window shopping and eventually order clothes from online platforms that offer more lucrative discounts. To create a level playing field between offline and online retail, new FDI draft prohibits e-commerce entities to influence the sale price directly or indirectly. Also, the circular does not allow the seller to sell more than 25 percent of its products on its platform. Hence, it compels the brand to be listed on at least four or more marketplaces to successfully run the business.
Online & In-Store Innovations: The brand has recently introduced digital tabloids and screens in the stores where customers can browse through lookbooks, new collections and mood-boards. This provides the user a more detailed outlook towards the brand and a sneak-peak into the upcoming collection.
The kids footwear market can largely be segmented into 3 categories –branded footwear, private labels of LFS players and unorganised players in the market which have the biggest share. This last is primarily driven by the thought process where parents do not wish to spend a lot on footwear since kids outgrow shoes quite soon at the growing stage. Customers are looking for more value for money products and at Skechers, this is exactly what we try to off er to our consumer – style, comfort and value. Another key factor in our growth story has been offering continuous innovation in our products which become a key pull factor for the young ones. Some examples include our Energy Light shoes which light up the outsole in 7 different colours and have USB rechargeable batteries too.
Implementation of well-established payment platform and consumer authentication was another big hurdle we experienced. Digitisation comes with fraud and cyber risks which can easily target companies to be a victim of malware. Be it the data theft or malicious customer targeting brands, we ensure extra attention to try and be safe from these malicious activities. They are a threat not only in terms of time consumption and financial losses, but also in terms of market credibility.